Data should be cleaned and/or mass updated frequently. At this time, the only way to update fields to groups or roles in bulk is to submit a data refresh. There may be fields that I would like to update on a record (ie living status on students) that are not included on my data refresh. If we need different data refresh routine, there may be a cost to create the routine. My hands are tied and I cannot update the database efficiently.
In Education Edge, we have the option to globally change records. This process does not include exporting and submitting a file for import. For instance, we can identify a group of students and add "Single" to their marital status in the matter of a few minutes. Or, we may need to add a custom admin field to a group of students. Creating a new routine for this update seems to be a lot of extra work. These are just a couple of examples of how it would be great to be able to update individual fields and apply the change to a group of people.