We are looking for ways to be able to track our conversions, resulting in a clear ROI of our marketing spend. 

The URL does not change after a Custom Form is submitted, meaning that conversions would need to be tracked by placing code (HTML/Java/Google AdWords) within the "Sumbit" button or within the "Thank you" message that people receiving after successfully completing the form. The issue we are running into is that the Custom Forms cannot be edited to accommodate this new code. In addition, it would be nice for these code additions to be applied to the onBoard application and request information forms.

The ability to pass a unique variable into onBoard with each lead would be ideal as well. This would allow each marketing effort to use a unique variable, resulting in the Enrollment Management/Admissions team having a clear understanding of how the person converted (much better than self reporting). Connecting these dots would allow us to see leads as the progress through the enrollment funnel (from inquiry to enrollment, and all steps in between), and would allow us to see how successful leads from certain marketing efforts are converting, thus shaping future marketing plans and budgets.