In our weekly pushpage, we shout out to students who have birthdays that week. To make this happen, I run a list of all students and their birthdays, and then I CTRL + F to to find all birthdays for that week. It's very time consuming. I think it would be a great feature to have a category import (like event imports) that pulls student birthdays for the full week. We also send a weekly email to a distribution list of alumni whose birthdays are that week in a separate email client. We would love if these can be auto-triggered through Whipple Hill, like many CRMs have the ability to do.